Pro Stream works with the clubs "team off the field" to optimise their commercial performance. The focus is on the customer, how to find more, how to retain them and how to increase "their spend"
Governing Bodies including the RFU, RFL and Norwegian FA have employed Pro Stream to run training days for groups of amateur clubs.
As we are aware the amateur sports clubs are run by volunteers and the resources they have are limited. In many instances the volunteers give up a huge amount of time but their skills vary greatly.
For the club to survive, let alone grow it needs to be run as a small business with a marketing, sales and communication strategy. The sports club business is in a competitive world where others businesses are chasing the same resources.
They therefore need to have an understanding of basic business skills within the business. These include 1) a sales culture - can they write a sponsorship document, build up the target list and make the sales call/write the sales letter? 2) Communication/Data. Do they have a basic data base which will allow them to communicate easily with their members and can add value to their sponsorships? Can they write a basic press release and know how to make the "sales "call to the local journalist 3) Does their business offer basic "customer service" to their members? If they retain all of their members it will be one step towards a successful small business. 4) Strategy - with limited resources the club needs to have a plan and the volunteers need to know what their role is in the plan. Without this there will be wasted time, resources and money.
We therefore offer four basic business skills seminars for amateur clubs;
- Developing a sales culture within the club - can you actively sell memberships, sponsorships and your club to prospective coaches/players.
- Communication and Data in sports clubs - Do you have e mail addresses for all of your members and players? Do you communicate with your members through e mail or use social marketing to promote your club?
- Customer Service - if you have members, sponsors or coaches you need to retain them. Do you understand how this can be achieved through an understanding of basic customer services"
- Strategy - how to build up a realistic plan or strategy.